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Visitors
President's Letter
Gearing Up . . . to go back to Basics.
By Judy Arnold, PDMA President
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Just as summer '08 was winding down, the new PDMA Board was gearing up!
Our annual planning meeting, held in late July, was an intense session where we assessed last year's accomplishments and identified new ways to improve effectiveness while increasing value and benefits to all PDMA members. Looking back, membership is showing continued and consistent growth at more than 10% over the previous year; meeting attendance is up; and the number of Benny entries increased by 30% - all impressive achievements. Looking ahead, our focus will remain to uphold PDMA's mission of helping direct marketers learn, connect, and grow.
While we're proud of the many changes over the past few years, it's time to get back to the basics. Just as well be updating our logo later this year, we also need to update our strategic approach and become a true leader in practicing what we preach. That means an increased focus on targeting and segmentation of our communications; and a new database for real-time contact information updates and enhanced e-mail capabilities (in 2009); and, a Web site members will want to visit frequently for information and other resources. Those are just some of our key goals for the next 12 months. We'll start with small but meaningful improvements, and slowly implement new and exciting changes along the way.
As the new president of PDMA, I'm excited for the opportunity to get to know more and more members and to find innovative ways to continue to make your membership experience even more relevant and meaningful. More than anything, we need to hear from you! Providing information, resources, and speakers that are relevant to you and your business is the heart of PDMA's mission. And, having volunteers with expertise to share is what makes the PDMA work. Send an e-mail to the office with any ideas or feedback you have or to volunteer for a committee or one-time project.
One of my primary goals is to help PDMA continue to grow as an organization - not just in membership numbers, but also in the value and breadth of information and services we provide. It's time to take our direct marketing organization to the next level. I'm looking forward to working with you to make things happen.
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