The Benny Winners!

2011 Benjamin Franklin Awards for Direct Marketing Excellence

Wednesday, June 8, 2011 - Adventure Aquarium

Thank you to the PDMA Benny Sponsors!

Platinum  Sponsor:
Adver-tech Consulting & Management, Inc.
5 Great Valley Parkway, Malvern, PA 19355
www.adver-tech.com

Gold Sponsors:
DMW Direct - www.dmwdirect.com
fwd>direct, LLC - www.fwddirect.com
Japs-Olson Company - www.japsolson.com
The Boss Group - www.thebossgroup.com

2011 Thomas Black Memorial Award for Best of Show
DMW Direct
For their entry: Raising Chase
In the category: TV - Invitation to Inquire - Financial
Contributors:
Bill Spink
Jonathan Klein
Wendy Vagnoni
Brian Murray
Kevin Breen
Mark Christy
Linda Reed
Marie Patriarca

2011 Benjamin Franklin Awards for Direct Marketing Excellence Winners

Category: Print - Retention - Non-Profit Social Services
Benny Winner: ALS Association, Greater Philadelphia Chapter
Entry: Thank You Phillies
Contributors:
Tom McGivney

Category: Broadcast - Acquisition Offer to Purchase - Insurance
Benny Winner: Aon Affinity
Entry: Personalized URL Lead Generator/Landing Page
Contributors:
Ken Devlin
Amy Williams
Goodman Marketing Partners
Denise Williams

Category: Internet/Interactive - Acquisition to Existing Customer - Financial
Benny Winner: Associates International, Inc.
Entry: Express Your Inner Animal
Contributors:
Barclaycard US
Associates International, Inc.
Japs Olson
essentia creative
MasterCard Advisors
Armstrong Partnership LP
MindFire Inc.
Grey Advertising (NYC)
Cheetahmail
Epsilon

Category: Multi-Media - Acquisition to Existing Customer - Financial
Benny Winner: Associates International, Inc.
Entry: Express Your Inner Animal
Contributors:
Barclaycard US
Associates International, Inc.
Japs Olson
essentia creative
MasterCard Advisors
Armstrong Partnership LP
MindFire Inc.
Grey Advertising (NYC)
Cheetahmail
Epsilon

Category: Internet/Interactive - Retention - Financial
Benny Winner: Associates International, Inc.
Entry: Express Your Inner Animal
Contributors:
Barclaycard US
MindFire Inc.
Associates International, Inc
Grey Advertising (NYC)
Japs Olson
Frontier Airlines
essentia creative
Cheetahmail
Epsilon
Armstrong Partnership LP

Category: Internet/Interactive - Acquisition Offer to Purchase
Benny Winner: Bicknell Creative
Entry: Ashworth College Online Catalog
Contributors:
Richard Orr
Rex Burruss
Marjorie Bicknell

Category: Single Medium Campaign - Acquisition Offer to Purchase
Benny Winner: Bicknell Creative/ Associates International/ The Total Mailing System
Entry: 2010 Benny Awards Call For Entries Campaign
Contributors:
Karen Keenan
Jim Capanna
Marjorie Bicknell
Bill Warburton

Category: Broadcast - Invitation to Inquire - Technology
Benny Winner: Col Voce
Entry: Agilent Pesticides Analyzers/Application Kits E-mail Campaign
Contributors:
Diane Rodwell
Terry Scullin
Meghan Dolan
Gina Signorella-Arlen
Kathy Mills

Category: Internet/Interactive - Self Promotion - Health care
Benny Winner: customedialabs
Entry: Aetna Consumer Health Portal
Contributors:
John Magas
Anthea Blanas
Hraklis Karvasonis
Georgia Kokkinou

Category: Direct Mail - Acquisition to Existing Customer - Non-Profit Arts
Benny Winner: DMW Direct
Entry: WHYY Pink Slip
Contributors:
Cathy Malkemes
Diane Evans
Eileen Keegan
Dave Goff

Category: Direct Mail - Invitation to Inquire - Insurance
Benny Winner: DMW Direct
Entry: Come Home
Contributors:
Wendy Vagnoni
Linda Armstrong
Rick Clemons
Kathy Bartley
Susan Branca

Category: Multi-Media with TV - Invitation to Inquire - Financial
Benny Winner: DMW Direct
Entry: Your Trust Matters
Contributors:
Bill Spink
Jonathan Klein
Wendy Vagnoni
Brian Murray
Kevin Breen
Mark Christy
Linda Reed
Len Zappolo
Kevin Kane
Marie Patriarca

Category: TV - Invitation to Inquire - Health care
Benny Winner: fwd>direct, LLC
Entry: The 4 Cs
Contributors:
Mary Smucker
Janine Taylor
Chas Kutchinsky
Kassy Heckard

Category: Direct Mail - Invitation to Inquire - Health care
Benny Winner: fwd>direct, LLC
Entry: One More Reason
Contributors:
Jill Appicello-Heyl
Jared Heins
Mike Logan
Eric Jensen

Category: Single Medium Campaign - Invitation to Inquire - Health care
Benny Winner: fwd>direct, LLC
Entry: Real Stories Age-In Campaign
Contributors:
Laura Walsh
Jared Heins
Cynthia Maniglia
Mike Burgoon

Category: Internet/Interactive - Retention
Benny Winner: Goodman Marketing Partners
Entry: More Than Just Emergency Road Service
Contributors:
Carolyn Goodman
Carolyn Goodman
Leah Prahm
Lauren Joyce

Category: 3D Dimensional - Invitation to Inquire - Non-Profit Social Services
Benny Winner: HOPE International
Entry: HOPE International Microfinance Microbox
Contributors:
Kevin Tordoff
Erin Longenecker
Jeff Brown

Category: Social Media - Acquisition Offer to Purchase - Hospitality
Benny Winner: Lorel Marketing Group
Entry: Rita's Social Media Facebook Campaign
Contributors:
Sebastian Pistritto
Justin Stauffer
Rachel Kozlowski
Steve Wilson

Category: Social Media - Self Promotion - Advertising/Agency
Benny Winner: Maiden Media Group
Entry: Doing the Facebook Conversation Right
Contributors:
Daniel M. Schwartz
Amol Waishampayan
Zain Haseeb

Category: Direct Mail - Acquisition Offer to Purchase - Financial
Benny Winner: Quattro Direct LLC
Entry: Ally Bank - "Nothing to Hide"
Contributors:
Scott Cohen
Randy Phillips
Scott Armstrong
Bob Bingaman

Category: Direct Mail - Acquisition Offer to Purchase - Insurance
Benny Winner: RPM Direct, LLC
Entry: "Savings Authorization" Direct Mail Kit
Contributors:
RPM Direct
Jim Murphy
Peter Richardson
Rita Huff

Category: Direct Mail - Acquisition Offer to Purchase - Non-Profit Social Services
Benny Winner: Schultz & Williams
Entry: The Children's Hospital of Philadelphia Holiday Donor Acquisition
Contributors:
Jessica Harrington
Prudence Bovee
Joanna Sanders
Katherine Rubino

Category: Direct Mail - Acquisition to Existing Customer - Non-Profit Social Services
Benny Winner: Schultz & Williams
Entry: Union Station Homeless Services Leadership Circle Invitation
Contributors:
Jessica Harrington
Laura Esposito
Erica Avery
Melissa Weigel

Category: Multi-Media - Acquisition Offer to Purchase
Benny Winner: The Agency Inside Harte-Hanks
Entry: 2010 Hyundai Sonata Campaign
Contributors:
Kevin Pfaff
Bill Rogers
Catherine Wilson
Donald Williams

The following Benny Winners are in Creative Only – without results

Category: Direct Mail - Creative Only - Financial
Benny Winner: Bank of America Enterprise Creative Solutions
Entry: Commericial Real Estate Banking Calendar
Contributors:
Judy Frezza
Jim Gialamas
Stacy Carcaci
Teresa Mraz

Category: Internet/Interactive - Creative Only - Advertising/Agency
Benny Winner: customedialabs
Entry: customedialabs 10th Anniversary Campaign
Contributors:
John Magas
Anthea Blanas
Sotiris Boukouvalas
Georgia Kokkinou

Category: Direct Mail - Creative Only - Communications
Benny Winner: DMW Direct
Entry: Do Your Business Anywhere
Contributors:
Bill Spink
Kevin Breen
Tara DiFrancesco

Category: Single Medium Campaign - Creative Only - Health care
Benny Winner: fwd>direct, LLC
Entry: Do the Math
Contributors:
Mary Smucker
Janine Taylor
Gregg Oliver
Mike Burgoon

Category: Print - Creative Only - Non-Profit Social Services
Benny Winner: Tango Vision, Inc.
Entry: San Miguel School
Contributors:
Joanne Lewis
Phillip Brach

The following received a Benny Honorable Mention:

Category: Direct Mail - Invitation to Inquire
Benny Winner: Affordable Offset Printing, Inc.
Entry: Cadbury at Home-Member Testimonial Letter
Contributors:
Peter Zales
Maureen Fischbach
Craig C. Kinsey

Category: Single Medium Campaign - Invitation to Inquire - Health care
Benny Winner: Bicknell Creative & HealthCareCRM
Entry: Preferred Care Partners AEP Campaign
Contributors:
Joe Velasco
Gene Devine
Rick Williams
Walter Montalvo

Category: TV - Invitation to Inquire - Financial
Benny Winner: DMW Direct
Entry: Your Trust Matters
Contributors:
Bill Spink
Jonathan Klein
Wendy Vagnoni
Brian Murray
Kevin Breen
Linda Reed
Marie Patriarca

Category: Multi-Media - Acquisition - Offer to Purchase
Benny Winner: The Agency Inside Harte-Hanks
Entry: Sony Electronics 2010 Holiday Campaign
Contributors:
Hannah Leader
Lisa Reilly
Christopher Castano
Anthony Azzarano