PDMA Spotlight
PDMA Honors the Benny Award Winners
On Thursday, June 3, PDMA honored its 2010 Lifetime Achievement Award Recipient, Direct Marketer of the Year and made presentations to winners of the “Benjamin Franklin Award for Direct Marketing Excellence” (also known as the “Bennys”) at The Farmhouse at People Light, 39 Conestoga Road, Malvern, PA. The event drew more than 160 regional direct marketing professionals for peer recognition and networking.
Latest Items
Bernhart Unemployment Survey Released: Direct Marketers Facing Longer Unemployment
Just in! Typical Length of Job Search Nearly Doubles in Past Year Owatonna, MN, August 24, 2010---The job outlook for unemployed direct marketers has sharply deteriorated since ...The State Of Customer Experience, 2010
by Bruce D. Temkin with William Chu and Rachel Zinser Executive Summary We surveyed 141 executives from large North American firms to find out about their customer experience endeavors. It turns out that 90% of respondents think that customer experience is very important for their companies and 80% are trying to use it as an area of differentiation. While the lack of funding was the top problem last year, the lack of a clear strategy has emerged as this year’s No. 1 obstacle. There’s a lot of activity underway: 62% of companies have a voice of the customer (VoC) program, and nearly half have an executive in charge of their overall customer experience efforts. Our data shows that companies with this type of leadership have fewer obstacles and are more mature in their customer experience efforts....Direct Views: August 2010
The Official Publication Of The Philadelphia Direct Marketing Association 2010 Benny Awards 7 tips for effective planning Webinars an important way to achieve B-to-B marketing success...
DMA-Affordable Mail Alliance
Dear DMA Affiliate Network Members, Recently, Linda Woolley E.V.P. Government Affairs, called upon DMA members and nonmembers alike to stand up against the USPS’ unlawfulConsumer Decision-Making Models, Strategies, and Theories, Oh My!
How do consumers make decisions? This question is at the core of much of marketing examination over the past 60 or 70 years. As marketers manipulate the various principles of marketing, so do the consumers they seek to reach-choosing which products and services to buy, and which not to buy, choosing which brands to use, and which brands to ignore. The focus of this paper is to examine the major decision-making models, strategies, and theories that underlie the decision processes used by consumers and to provide some clarity for marketing executives attempting to find the right mix of variables for their products and services.
