Board of Directors

	President Karen Keenan Integral Metrix Group, Inc. 901 Barley Court Landeberg, PA 19350 Send E-Mail Karen began her career at the Eastman Kodak in 1979. Karen shot up Kodak's corporate ladder by moving quickly from a sales representative to creative segment manager to dealer marketing manager and eventually becoming corporate accounts manager in 1992. The DuPont Company brought her back east to Wilmington, DE as print media manager in 1993 where she was responsible for driving the education and demand for DuPont products in the printing and publishing marketplace. In 1995 she was promoted to new business development manager and subsequently in 1999, she became the global brand manager in the Color Proofing Business. Ready to leave the corporate environment, Karen joined DocuSource in 2001 as a partner and vice president of marketing and business development. She took over as president of DocuSource in early 2003. The company's rapid expansion caught the attention Associates Graphic Services (AGS), who purchased DocuSource in November of 2004 to expand their digital market share. Karen agreed to join AGS as director of marketing and is leading the company to expand their digital solutions division through innovative marketing strategies. She currently holds a position of CMO at Inegral Metrix Group
	Chairperson: Judy Arnold PricewaterhouseCoopers Two Commerce Square 2001 Market Street, 17th Floor Philadelphia, PA 19103 Phone: (267) 330-2642 Send E-Mail Judy is currently in marketing & sales, IFS ay PricewaterhouseCoopers. Judy brings more than 20 years' experience to support direct marketing strategies throughout the company. Prior to joining Pricewaterhouse, Judy worked at SEI. Judy spent almost half of her career in affinity marketing with Seabury & Smith, a third-party administrator of insurance and a subsidiary of Marsh, Inc. Judy has a master's degree in management and marketing from the University of Maryland. She is currently a member of the Direct Marketing Association (DMA) and has spoken at several DMA annual conferences.
	Secretary Geff Rapp Group G Direct, Inc. 729 Reeves Lane Warminster, PA 18974 Phone: (215) 957-9942 Send E-Mail Group G Direct is a marketing solutions company focused on excellence in direct marketing execution, design, strategy and program management. For over 11 years, they have provided hands-on expertise to medium and large-sized organizations offering them a cost-effective means for accomplishing their business objectives. Having started out as a copywriter, Geff’s background gives him a very strong creative perspective. He is a pragmatist for the “big” picture and fundamentals in developing marketing strategy. However, he also works on the functional operations and technical side to offer full spectrum approaches to a project. Geff is a graduate of Penn State and has been interviewed for articles in Credit Card industry journals including Direct and Card Marketing. He is also involved in Group G Direct’s annual golf outing to benefit the American Cancer Society.
	Treasurer Mark Mandia DMW Direct 701 Lee Road Suite 103 Chesterbrook, PA 19087 Phone: (484) 383-0070 Send E-Mail As President and Chief Operating Officer of DMW, Mark Mandia is responsible for leading day-to-day operations, driving agency growth, and optimizing client satisfaction. With over 20 years of experience in managing professional service firms. Mark’s expertise includes strategic and tactical business planning, change management, corporate treasury, and compensation plan design. He has been at the forefront of transforming traditional agency structures into more dynamic platforms for growth. Prior to joining DMW, Mark served three years as Chief Operating Officer for Brown+Partners, a print management company based in Blue Bell, Pa. Prior to that he spent seven years as Chief Financial Officer and then Chief Operating Officer for Devon Direct Marketing & Advertising, L.P., a subsidiary of Euro RSCG Worldwide, located in Berwyn, Pa. Before joining Devon, Mark held a number of financial positions during his 13 years with management consulting firm The Hay Group in Philadelphia. He graduated from Saint Joseph’s University with a Bachelor of Science degree in Accounting and was awarded a Master of Business Administration degree from the same institution.
	Vice-President- Bennys Marj Bicknell Bicknell Creative 165 Old Ford Drive Camp Hill, PA 17011 Phone: (717) 763-1864 Marjorie Bicknell is a direct marketing copywriter and consultant and owner of Bicknell Creative. Bicknell brings together experienced creative talent to create packages that consistently beat controls. Working directly with advertisers and in partnership with full-service agencies, Bicknell Creative has created award-winning campaigns for companies that include Agilent Technologies, American Mint, Ashworth College, AvMed Medicare Preferred, MarketMakers, Northern Central Bank and Open Stage of Harrisburg, Marjorie Bicknell has won over 30 different marketing awards including an Echo Honorable Mention, 10 Benny Awards and 6 Benny Honorable Mentions.
	Vice-President - Charitable Participation James Covelens United Health Group 601 Office Center Drive Fort Washington, PA 19034 Phone: (267) 470-1513 Send E-Mail Jim Covelens is currently the manager of the Creative and Version Management Department at OVATIONS, A UnitedHealth Group Company in Fort Washington, PA. Jim started his career at The Prudential 20 years ago as a Graphic Designer. Working his way through the ranks to a senior creative designer, designing many winning creatives in his career he went to MARSH where he gained more experience in DM Creative Design for Associations as a designer and supervisor. From MARSH, Jim took a position with CFM Direct as the graphic production director. Jim has been a member of several local organizations such as The Philadelphia Art Directors Club, New York Artist Guild, PAMA, DMA, Philly Ad Club and of course the PDMA. Jim has brought his creativity to many PDMA committees throughout the years.
	Vice-President - Communications - diectviews Joanna Smith The Philadelphia Protestant Home 39 Carter Lane Elkins Park, PA 19027 Phone: (215) 635-3820 Send E-mail The Philadelphia Protestant Home is a non-profit continuing care retirement community in Northeast Philadelphia and is home to more than 600 residents in independent and assisted living and health care. Joanna has a background in international marketing communications, public relations, writing and graphic design. She has held positions in international distribution, higher education, and advocacy in both non-profits and for-profit firms. Joanna has a B.F.A. in graphic design from Kutztown University and an M.B.A. from Eastern University.
	Vice President - Membership Denise Williams Director of Strategic Marketing Goodman Marketing Partners 11 Rock Ridge Morgantown, PA 19543 Phone: (610) 913-0445 Send E-Mail Denise is director of strategic marketing with Goodman Marketing Partners which is comprised exclusively of senior marketing specialists who consult, conceive, design, develop, and execute a full range of direct response advertising and marketing solutions. Since its inception, the agency has deployed best-in-class marketing campaigns and has won accolades for its innovative creative executions across a broad range of both B2B and B2C clients. Denise's knowledge in direct marketing comes from market research to competitive insight to strategic product / market launch through campaign design and execution in all channels. With the ability to get things done, Denise is recognized by her peers as a high-energy, enthusiastic, and knowledgeable direct response marketing contributor that organizations seek. She holds multiple degrees from Temple University in Journalism, concentration in public relations and advertising, social psychology. Denise is a past award winner of the Bennys, Addy, ECHO, and Davey. In addition to her membership on the PDMA Board, Denise is also a member of DMA and NAFE.
	Director - Programs Aleka Agapitides IBSDirect 431 Yerkes Road King of Prussia, PA 19406 Phone: (610) 265-8210 x442 Send E-Mail
	Director - Web Site Julian Barkat Send E-Mail
	Director - Directviews magazine Marie Caldwell 7756 Hazel Avenue Upper Darby, PA 19082 Phone: (484) 469-3760 Send E-mail Marie is a direct marketing consultant serving clients in the greater Philadelphia area. With over 20 years of experience, Marie helps clients discover and implement strategies to achieve prospect acquisition and customer relationship management goals. Her areas of expertise include: campaign management, online and traditional direct marketing tactics, contact strategy development, customer lifecycle management and sales channel support programs. Marie has worked in account management for several award-winning direct marketing agencies in the Philadelphia area.

	Director - Programs/Meeting Sponsors Erik Formica fmi direct, inc. 2100 Kubach Rd. Philadelphia, PA 19116 Phone: (215) 464-0111 Send E-Mail Erik has been with fmi direct, inc. since May of 2000. Erik’s main job function has been as project manager; working directly with clients to help them execute their direct marketing campaigns effectively and efficiently. He has worked with clients across multiple industries; from local nonprofit organizations to Fortune 500 corporations. Erik has recently taken on the controller role within the organization within fmi direct. He sits on the Executive Board of the Greater Philadelphia Postal Customer Council and also has a position on that organization’s educational committee. He has also successfully completed the USPS Mailpiece Design Professional course and has delivered numerous seminars on postal efficiencies.
	Director - Annual Golf Classic Charles Ohanesian The WordTech Group 395 Circle of Progress Pottstown, PA 19464 Phone: (610) 326-7200 Send E-Mail With The WordTech Group's roots in database management and the longevity to give them a full understanding of the U.S. Postal process, they have expertise in all areas of direct marketing. They successfully complete jobs for their clients - from simple direct mail projects to the most complex marketing program execution. As president of the company, Charlie is a strong partner in all DM projects due to his complete understanding of all of the varied aspects of marketing though his years of involvement in this industry and his strong inter-personal skills. Charlie is also a member of: Veterans of Foreign Wars, Pottstown Elks, Rotary Club of Pottstown (Past President), South Coventry Township Supervisor, South Coventry Zoning Board Chairman, Brookside Country Club Board Member and Marketing Director, American Cancer Society Relay for Life of Pottstown committee person, United Investment Club (Past President), and YMCA Board member. But most of all Charlie loves to play golf which makes him the stellar leader of the PDMA Annual Golf Outing.
	Director - Advertising Christine Wagner Direct Choice, Inc. 480 East Swedesford Rd Wayne, PA 19087 Phone: (610) 995-8208 Send E-Mail