PDMA Spotlight
2009 Direct Marketer of the Year
L. Scott Schultz, President On Thursday, June 4, 2009, the PDMA honored the 2009 Direct Marketer of the Year - Scott Schultz, president of Schultz &
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Marketing Sherpa Program Coming to NYC on June 23rd
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On Thursday, June 4, PDMA honored its 2009 Direct Marketer of the Year and made presentations to winners of the “Benjamin Franklin Award for Direct Marketing Excellence” (also known as the “Benny”) at The Farmhouse at People Light, 39 Conestoga Road, Malvern, PA. The event drew regional direct marketing professionals for peer recognition and networking. ...
2009 PDMA Golf Classic
This annual event supports the education fund for PDMA and provides learning venues and content that supports the success of our members and their organizations. ...NEW! Post Jobs or Resumes - Locally or Nationally!
PDMA is now the leading online resource for top positions in the direct marketing industry. Our NEW Career Center offers extensive resume and position databases; powerful andConsumer Decision-Making Models, Strategies, and Theories, Oh My!
How do consumers make decisions? This question is at the core of much of marketing examination over the past 60 or 70 years. As marketers manipulate the various principles of marketing, so do the consumers they seek to reach-choosing which products and services to buy, and which not to buy, choosing which brands to use, and which brands to ignore. The focus of this paper is to examine the major decision-making models, strategies, and theories that underlie the decision processes used by consumers and to provide some clarity for marketing executives attempting to find the right mix of variables for their products and services.
